The 9th ICBIM 2025|Keynote Speakers

Prof. Yoshifumi Manabe

Kogakuin University, Japan

Yoshifumi Manabe was born in Osaka, Japan. He received B. E. and M. E. degrees in information engineering from Osaka University, Japan in 1983 and 1985. He received Ph. D. degree from Osaka University in 1993. He worked for Nippon Telegraph and Telephone Corporation(NTT) from 1985 to 2013. He was a research group leader of NTT Communication Science Laboratories He was also a guest associate professor of the Graduate School of Informatics, Kyoto University from 2001 to 2013. Since 2013, he has been a Professor at the Department of Information Science, School of Informatics, Kogakuin University. His research interests include distributed algorithms, cryptography, and game theory. He is a member of the ACM and IEEE.

Title: Multi-price lottery for ticket lottery sales

Abstract: We propose a multi-price lottery, a novel pricing mechanism for ticket lottery sales. The multi-price lottery improves the expected payoffs for all types of potential buyers compared to the traditional single-price lottery system, while also increasing the event organizer's overall sales. In this mechanism, high-paying buyers enjoy a higher probability of winning despite a higher price. Low-paying buyers benefit from lower prices despite a reduced chance of winning. Because some tickets are sold at higher prices, the organizer's total revenue increases even if the other tickets are sold at lower prices.

Chair Prof. LEE Kwok On Matthew

Hong Kong Metropolitan University, HKSAR, China

Professor Matthew K. O. Lee is Chair Professor of Digital Business and AI at Lee Shui Kee School of Business and Administration, Hong Kong Metropolitan University (HKMU). Prior to joining HKMU, Professor Lee was Chair Professor of Information Systems & E-Commerce at the City University of Hong Kong for 2 decades. His research interest spans across IT-based innovation adoption and impact, knowledge management, electronic commerce, online social networks, online addiction, digital competence, and the cognitive and behavioral impact of AI. Professor Lee has published over 150 refereed articles in leading international journals, conference proceedings, and research textbooks. His research has generated substantial impact as witnessed by his strong citation record. According to the "H-Index for Management Information Systems (MIS)" published by the University of Arizona in May 2022, Professor Lee ranks in the top 3 in Asia as an MIS professor. He is a top 2% most highly cited scientist globally according to a report by Stanford University (every year since its inception) with a substantial citation count of over 37,000 and an h-Index of 80. Professor Lee is a recipient of the Research.com Business and Management in China Leader Award (3 years in a row from 2022 to 2024), being ranked as one of the top 10 best scientists in the field of business and management in China. He is a current editorial board member of Informatics (a CiteScore Q1 journal indexed within Scopus and ESCI)

The influence of technology affordance on addictive use in the virtual world: through the lens of virtual-domain perfectionism

Abstract: The rise and popularity of digitalization have made the addictive use in the virtual world more common, which has aroused wide attention from academia and public. Uncovering the underlying mechanism of addictive use is essential to address this serious issue. By utilizing the context of massively multiplayer online games (MMOGs), this study developed virtual-domain perfectionism of seeking excellence and avoiding failure from the dual process model of perfectionism and identified four affordances in MMOGs from the perspective of technology affordance. The authors surveyed 302 valid samples in MMOGs to empirically test the research model. The results demonstrate that two processes of virtual-domain perfectionism influence addictive use positively in MMOGs. Technology affordances perform as the antecedents of virtual-domain perfectionism and conduct distinct impacts in MMOGs. Specifically, affordances of interaction and identity are positively related to virtual-domain perfectionism, while achievement affordance is unrelated to virtual-domain perfectionism. Immersion affordance is positively related to virtual-domain perfectionism of seeking excellence and negatively associated with virtual-domain perfectionism of avoiding failure. This study identified virtual-domain perfectionism and specific MMOGs affordances. The research model provides insights into addictive use in MMOGs by leveraging context and combining lenses. Research findings help elucidate the role of virtual-domain perfectionism on the addictive use from MMOGs affordances with the corresponding technical features.

Prof. Pornthipa Ongkunaruk

Kasetsart University, Thailand

Dr. Pornthipa Ongkunaruk, a Professor in the Department of Industrial Engineering at Kasetsart University in Thailand, has an impressive background in education and experience. With a Ph.D. in Industrial and Systems Engineering from Virginia Polytechnic Institute and State University, she has been actively engaged in academia since 2005. Her research interests span multiple areas within industrial engineering, including supply chain and logistics management, optimization and heuristics, simulation, and computer-based decision support systems. In addition to her research activities, Dr. Ongkunaruk is also involved in teaching a wide range of courses related to industrial engineering, such as Industrial Study, Applied Quantitative Sciences, Network Flows Optimization, Supply Chain Design and Management, and many more. Her teaching portfolio demonstrates her commitment to nurturing the next generation of industrial engineers. Moreover, Dr. Ongkunaruk is highly sought-after as a guest speaker, sharing her expertise and insights on various topics related to her field. Upcoming speaking engagements include discussing the development of the cold chain system in Thailand, building reliable supply chains, and technology foresight and roadmap in innovation-driven entrepreneurship.

Digital Transformation in Thailand: Opportunities, Challenges, and Future Directions

Abstract: Digital transformation (DX) has emerged as a strategic imperative for Thailand, driven by the government’s “Thailand 4.0” policy and accelerated by global competition and the COVID-19 pandemic. This presentation provides a comprehensive overview of Thailand’s digital landscape, benchmarks regional progress, and examines key drivers shaping adoption. While infrastructure such as nationwide 5G rollout and high mobile penetration has laid a strong foundation, the success of DX depends on how effectively businesses, institutions, and policymakers adapt.
The analysis highlights case studies from banking and fintech, agriculture, and healthcare to illustrate how DX is reshaping industries. In banking, mobile banking and QR payment systems have achieved near-universal penetration, enhancing financial inclusion. In agriculture, smart farming tools such as drones and IoT sensors are helping farmers improve yield and sustainability. In healthcare, telemedicine platforms and AI-driven diagnostics are expanding access to medical services, particularly for an aging society.
Despite progress, challenges persist: the digital divide between urban and rural SMEs, shortages of skilled digital talent, rising cybersecurity risks, and compliance with data protection regulations. Opportunities ahead include smart city initiatives, supply chain digitalization, and new applications of AI, blockchain, and the metaverse in tourism and trade.
Particular attention is given to three stakeholder groups critical to Thailand’s DX success: SMEs, which employ over 80% of the workforce but remain vulnerable to disruption; logistics service providers, whose adoption of IoT and digital platforms is central to regional competitiveness; and universities, which play a pivotal role in workforce upskilling, research, and innovation. The presentation concludes with policy and managerial recommendations: advancing digital literacy, incentivizing SME adoption, enhancing cybersecurity governance, and fostering stronger public–private–academic collaboration. Together, these measures will enable Thailand to transform challenges into opportunities and strengthen its position as a leading digital economy in ASEAN by 2030.

Assoc. Prof. Alton Chua Yeow Kuan

Nanyang Technological University,Singapore

Alton Chua is Associate Professor at the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Between 2011 and 2014, he served as Program Director of the Master of Science (Information Systems), and thereafter till 2021 as Associate Chair (Research). An award-winning scholar, he has published close to 200 scholarly articles in these areas. Among the several accolades he received in recent years include 2014 Outstanding Paper Award from the Journal of Knowledge Management, 2014 Highly Commended Paper Award from Online Information Review, 2015 Best Paper Award at the International Conference on Internet Computing & Web Services, and the 2017 Highly Commended Paper Award from the Journal of Intellectual Capital. He also won the 2016 Nanyang Education Award (School) from the university for his teaching excellence.

The Online Deception Research Landscape

Abstract: As online deception becomes increasingly pervasive, scholars are seeking to better understand its dynamics, consequences, and countermeasures. This talk provides a comprehensive overview of the evolving research landscape on online deception through a bibliometric analysis of scholarly publications. Four key questions will frame the discussion: (1) How does the current research landscape on online deception appear? (2) What thematic areas have drawn the most attention? (3) What theoretical and methodological hurdles do scholars face when studying deception online? and (4) What opportunities exist for those interested in pushing the field forward? I will conclude by sharing findings from one of my own studies, highlighting it can open new avenues for inquiry and collaboration in this important and evolving domain.