Relationship between Weather Conditions and Fashion Business in Japan and Implications for the Future
Promotion of Science (JSPS) through a Grant-in-Aid for Scientific Research. In the first year of the project, I here discussed "The relationship between weather conditions and the fashion business in Japan and its implications for the future," and wrote as an invited paper on the topic. In the apparel industry, there is still a huge of problems in the form of mass production, mass consumption, and mass disposal as negative assets, as well as environmental problems (mass use of water, carbon dioxide emissions, use of pesticides and other chemicals, etc.), marine pollution (microfibers, water pollution, etc.), and labor problems (poor environment, human rights issues, etc.). On the other hand, marketing activities based on future weather conditions may possibly lead to new business models, such as securing appropriate inventories, avoiding missed sales, improving the efficiency of production activities in the supply chain, maximizing sales by adjusting the sell-by period, and optimizing the timing of advertising promotions.